Brand identity refresh for a celebratory 20th anniversary of one of NYC’s greatest cultural festivals.

The now famous Tribeca Film Festival first debuted in 2001, created to re-energize the cultural scene of downtown NYC in the aftermath of 9/11. Twenty years later, after a year of social distancing and lockdowns for Covid-19, Tribeca once again sought to reawaken the energy of New York as they rebranded to the Tribeca Festival—two weeks filled with screenings, expanded to include podcasts, art exhibitions, VR experiences and more.

Our team developed an extensive and vibrant brand identity for Tribeca’s expansive new reach, creating a celebratory and eclectic mix of colors and letters meant to represent the reopening of a city that was ready to party in-person, together.

Read more at Pentagram.com